Help Us Pick Our Logo!

A few months ago, we began working with Ben Roberts and his design team at Six Half Dozen design studio in Alexandria on a branding process for ACTion Alexandria. After several conversations about the project and several rounds of iteration, the Six Half Dozen team helped us refine our design concept down to three logos. And now it's time for us to pick one and we'd like see what you think.

We've already been through an extensive branding process, so we're past the new ideas phase. What we are looking for is feedback on the three logos you see below. Some key aspects of the design you should be aware of:

  • We wanted to emphasize "ACT" to emphasize our relationship with ACT for Alexandria and the importance of "acting" on the new site.
  • We are hoping to build a model other communities will find easy to adopt in the future so the logo should lend itself to use by other cities and groups.
  • We wanted to emphasize four important concepts: action, engagement, community, and problem solving. We also wanted the logo to be easy to read and recognize as well as look and feel modern. We are an online project after all.

I think you'll see we have a tough choice. We're eager to hear what you think about the logos in the comments. Please keep in mind that this is not a vote, but a way for us to gather feedback on the logos from the community before we make our final choice.

Large Wifi
This logo preserves the upper-case "ACT" and a nod to technology by incorporating a wifi symbol above the "t" and "i." What we also like about this logo is that the "t" and "i" also represent people turned toward each other to interact.

Small Wifi
Only slightly different than the logo above, this logo incorporates the same elements but uses different fonts and a lower-case "act."

The most different, this logo swaps out the wifi symbol for dialogue boxes over the "t,""i," and "n." The "ACT" is in upper-case letters.

Which logo would you chose and why?



I vote that you START OVER. It would have been nice to see three different concepts. Instead, it's three variations based on a half-baked idea that, seemingly, has little to do with the organization. Wifi? Really? I get the community aspect, but how it has been executed is trite.

Since we're being forced to choose one of the three, I would choose #3 with two modifications. 1) Drop the speech box and man from the 'n' -- it's the odd man out in a two person conversation; and/or 2) close the annoying gap on the 'n'.

I liked the concept of #1 & #2. I thought #3 was too busy.
I prefer #2 because alexandria was in a larger font.
At first glance, logos 1 and 2 looked like a train car and the "wi fi" symbol looked like smoke!

While I like the real world conversational element of #3 it's not great design--it's cluttered. The first two options are cleaner design but I like the simplicity and uniformity of #2. For me, it speaks to a community working toward consensus on its future.

I like number 1.

Great logos! I like #1 and #2. Agree with Heather about #3 and the lonely "N"

"Conversation"...because it's what you're trying to achieve (in part). Your vision. The RSS feed variations are simply about the tool and broadcasting - not connecting.

Great job! Logo 2 is my choice. It is visually balanced and clean and the blue color for ACT provides emphasis without using a capital letter A. One advantage for 3 is the 'conversations' could be refilled with dates or other info for events, but overall it is too busy for a logo.

I like the third one - the conversation is more important than whether it's wifi or hard wired connection, right? And the boxes look like comment boxes to me from a website, so still pretty tech-oriented. I also feel like these comment boxes would be much easier to reproduce at all sizes. But the third box coming from the N looks like it's being ignored, so I'd remove that.

Small wifi. Here's why:

• "Alexandria" is in larger font
• The mixture of upper and lower cases in the Large wifi present a visual conflict (at least when I see it)
• The conversation logo is way too distracting, with the word bubbles being one problem and the fact that the n at the end looks like an i makes it seem the word reads "actioin."

The small wifi logo is clean, engaging, and bold. I love it.

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