Hyperlocal Contest

Similar to the hypermiling in which people compete for the greatest mpg. Launch a competition in which people earn points for distance traveled per month using low-impact means. Points would be awarded in order from highest to lowest for:Walking/running,BikingMetro/DashCould challenge everyone to a public reporting and use an online reporting tool to engage the social network.Kick off the contest with a 1-month challenge to city council members, prominent city employees, clergy, business leaders, Boy Scouts and Girl Scouts (earn a badge?) etc.This would foster public advocacy for public trails and transit as people are exposed to both its charms and its challenges.Could also generate some positive media exposure for the city.